What Is Display Advertising?
Display advertising is a technique or strategy of attracting the audience of a website, social media platform, or any other digital platform and driving them to take a specific action. Display advertising strategies often incorporate text-based, image, or video advertisements that have the ability to engage users and drive them to a landing page to perform the required call to action.
Display advertising is an effective marketing technique that allows you to target your audience based on their behavior, lifestyle, and interest. Display advertisements are best used to enhance brand awareness, convey a meaning value or message, or target a specific audience for lead generation. By using display Ads a business can target a relevant set of ads through their marketing campaigns.
Advantages of Display Advertising
- They are eye-catching and visually appealing therefore they can help in building your brand awareness.
- They familiarize your targeted audience with your brand by providing you an opportunity of developing creative displays for the audience.
- They provide you the remarketing opportunities for the users who once visited your website but did not complete the purchase.
- They also provide you the ability to track and monitor the success of your advertising campaigns and helps you in identifying the loopholes in your creatives.
- They are a cost-effective advertising option.
What do we offer in our Display Advertising services?
Your Display advertising strategy is aligned with a custom budget, schedule, demographic and financial budget, calendar, segment, and frequency. Our experts monitor information, optimizing bids offers, demographics, and interests, before making the necessary adjustments.
- Analyze Business and Target Audience
We start by finding out about your objectives, goals, and financial budget plan and target audience. From there we gain a better understanding of what your targeted audience is looking for on the internet.
- Competitive gap analysis
We give you an idea about the strategies that your rival or competitor is using and how we can outrank them. We will look for the keywords that your competitors are targeting and will prepare a strategy that would best fit your needs and requirements and help you in achieving your goals and objectives.
- Landing page and CRO
All the campaigns will be directed towards a dedicated landing page that would be custom designed for converting the prospects into customers. The landing page will be designed in such a manner that it would convince the audience for the desired call to action, be it sign up or download, or any purchase option. The main objective of all our campaigns is conversion and we work to see that our campaign leads to increased revenue by converting the prospects into customers.