Topic Clustering and Semantic SEO Case Study

We can increase you website traffic by 38X through Semantic SEO and Topical Authority through Content Clustering

Our client had more than 100 blogs written over the period of 3 years, We approached them with the concept of Topical Authority , Content Clustering and Semantic SEO with our performance advertising services. We are proud to deliver the results with unprecedented success of increasing the website traffic for our client by 38X .  Please check below to know what all things we implemented for this success.

Achieved a Click Through Rate of 0.09% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 20%
Return on Investment of 272%
Social shares by network

Challenge

Content not translating to web traffic

Solution

We suggested Content Clustering and Semantic SEO implementation to gain Topical Authority.  Client already had so many blogs written up but the problem was there were not interconnected the way it was supposed to. SEO is changing. Gone are the days when you target one specific keyword and rank it. Google now ranks your website based upon EAT (Expertise, Authoritativeness, and Trustworthiness). To create EAT, you need to create a cluster of articles.

Step 1- find relevant topics to create clusters based on a bottom-up approach.

Step 2- Suppose you find 10 relevant topics that are low competitive and easy to rank. Out of 10 topics, 9 topics are response posts, one single topic is a pillar post. From those 9 posts, you will interlink to 1 large post and from that one post all those 9 posts will be interlinked together into 1 large document which SEO experts call an EAT Cluster! 


Semantic SEO is the process of building more meaning and topical depth into web content. By doing so, you help Google crawlers better understand your content. You also help them see it as high-quality and thus promote it more often in the SERPs-

Read more about Semantic SEO here- https://www.tomaque.com/semantic-seo/
Read more about Topical Authority here-https://www.tomaque.com/topical-authority-content-clustering/

Results

We achieved better CTRs , better quality of leads and more traffic from relevant audience and help us gain more backlinks free of cost with this activity.

10.09% CTR

120% More Leads

38.2 X Web Traffic

From The Client

"These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority."

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