Our client had more than 100 blogs written over the period of 3 years, We approached them with the concept of Topical Authority , Content Clustering and Semantic SEO with our performance advertising services. We are proud to deliver the results with unprecedented success of increasing the website traffic for our client by 38X . Please check below to know what all things we implemented for this success.
Achieved a Click Through Rate of 0.09% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 20%
Return on Investment of 272%
Social shares by network
Content not translating to web traffic
We suggested Content Clustering and Semantic SEO implementation to gain Topical Authority. Client already had so many blogs written up but the problem was there were not interconnected the way it was supposed to. SEO is changing. Gone are the days when you target one specific keyword and rank it. Google now ranks your website based upon EAT (Expertise, Authoritativeness, and Trustworthiness). To create EAT, you need to create a cluster of articles.
Step 1- find relevant topics to create clusters based on a bottom-up approach.
Step 2- Suppose you find 10 relevant topics that are low competitive and easy to rank. Out of 10 topics, 9 topics are response posts, one single topic is a pillar post. From those 9 posts, you will interlink to 1 large post and from that one post all those 9 posts will be interlinked together into 1 large document which SEO experts call an EAT Cluster!
Semantic SEO is the process of building more meaning and topical depth into web content. By doing so, you help Google crawlers better understand your content. You also help them see it as high-quality and thus promote it more often in the SERPs-
We achieved better CTRs , better quality of leads and more traffic from relevant audience and help us gain more backlinks free of cost with this activity.
120% More Leads
38.2 X Web Traffic
From The Client
“These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”
55% of sales come from organic search. Search traffic is the biggest revenue source…
Get new blog posts by email:
Tomaque Design Labs is a full service digital marketing agency which works on performance based contracts and manages end to end digital projects. Contact us for result oriented digital marketing consulting and we provide you exactly how much resources are needed to reach your desired business goals.