SEMRUSH the ABC of Digital Marketing Decoded by Tomaque

Recently SEMRUSH posted the graphics mentioning the ABC of Digital Marketing with Bifurcation to Beginner and Pro

What we thought that we should provide the definition of each alphabet mentioned by SEMRUSH

The ABC of Digital Marketing for Beginners

A for Anchor Text

Anchor text is the clickable text in a hyperlink. When you click on it, you are taken to the page that is linked to it. Anchor text is also used by search engines to determine the relevancy of a given web page. They look at the anchor text on links coming into a page as well as the anchor text on links going out of a page to help determine the topic of a page.

B for Backlink

Backlinks are links from one website to another. A backlink, also known as an inbound link, is a hyperlink from a website other than your own to your website. They’re an important part of SEO because they help Google determine a page’s rank. The higher a page is ranked, the more likely people are to find it.

Google uses backlinks as one of its main indicators of a page’s quality they are important for SEO because they indicate a vote of confidence from another site, and the more high-quality links you have, the better your site will rank in search engine results pages.

C for CTA

CTAs, or calls to action, are a key part of any marketing strategy. The purpose of a CTA is to prompt the reader or viewer to take the next step, whether that’s signing up for a newsletter, downloading an ebook, or making a purchase. By prompting website visitors to do something-anything!-you can increase the likelihood that they’ll complete an intended goal, whether that’s subscribing to a newsletter, buying a product, or simply reading more articles on your site. In order to create an effective CTA, it’s important to understand what makes someone want to take action.

D for Display Ads

Display ads, or banner ads, are a form of online advertising where an advertisement is displayed in a web page. They are usually graphical and typically include either a text message or a multimedia element such as a video. Display ads can be static or dynamic, although the vast majority of display ads on the internet today are static. Static display ads are simply images that are uploaded to an advertising network and served to web pages at random. Dynamic display ads, on the other hand, allow for more creativity and interactivity.

E for Email Marketing

Email marketing is the process of sending targeted messages to customers through email. These messages can be in the form of advertisements, upcoming events, or new products. Email marketing allows companies to directly target their customers and create customized messages that appeal to them. Customers who receive email marketing messages are more likely to engage with the content and are more likely to make a purchase.

F for Featured Snippet

Featured snippets are those top results that include a summary of the answer to the user’s question, pulled from one of the web pages listed in the search results. One of the main goals of any SEO campaign is to achieve a featured snippet in search engine results pages (SERPs). They’re indicated by a boxed result with a light blue background.

Google’s featured snippets are taking over the first page of search results for a large number of queries, pushing down traditional organic results. This means that if your site doesn’t rank in the featured snippet, you’re missing out on a ton of traffic.

G for Google Ads

Google Ads is a form of online advertising that allows businesses to promote their products and services to a wider audience. It works by allowing businesses to create ads that will appear on Google’s search engine results pages (SERP) and on websites across the web. Advertisers can then choose how much they want to spend on these ads, and Google will only charge them when someone clicks on their ad.

H for Hashtag

Hashtags have been around for a while but their use has exploded on social media in recent years. What began as a way to help users quickly search for topics of interest on Twitter, hashtags have become an integral part of how people communicate on social media. Marketers and brands have also taken note and begun using hashtags as a way to reach new audiences, tap into trending conversations, and drive engagement.

The hashtag (#) is a keyword or phrase prefixed with the hash symbol, and it’s used to mark messages on Social media that are related to a particular topic. Hashtags make it possible for people to follow particular topics on social media, as well as search for tweets about specific topics.

I for Impressions

Impressions can be simply defined as the number of times your ad has been shown. They are important because they are one of the factors used to determine how successful your campaign is. Other factors used to measure success include click-through rates, conversions, and Cost Per Mille (CPMs). If you want to improve your impressions, consider using better quality images or videos in your ad, selecting more relevant keywords, and increasing your

J for Jingle

Jingles are short songs or a slogan used for advertising and for other commercial purposes by brands. Jingles are aired as visual or audio commercials.

K for KPI

In order to measure the success of your digital marketing campaigns, you need to set key performance indicators (KPIs). A KPI can be anything from website visits to email engagement rates. Without KPIs in place, it’s difficult to gauge whether or not your campaigns are producing the desired results.

There are a variety of factors you need to consider when setting KPIs for your digital marketing campaigns. You should identify your business objectives and then determine which metrics will best track the progress of those objectives.

L for Local SEO

Local SEO is incredibly important for small businesses. Brick-and-mortar stores need to make sure they are getting found by potential customers in their area, and local SEO can help with that. It’s not as simple as just putting your address on your website, however. You need to optimize your site for local search and make sure you are listed in all the right directories. You can also get involved in local social media campaigns and collaborate with other businesses in your area.

M for Mention

Brand mentions are the reference to a company, brand, or service online. Generally, these mentions are made for a product review or a service review, blogs, and news articles. Brand mentions have a direct effect on the reputation of a brand/company/product.

N for Newsjacking

Newsjacking is the art of injecting your ideas into a breaking news story in order to get publicity. It can be a great way to piggyback on the wave of attention that a news story generates. When done well, it can help you get your brand in front of a new audience, or even just get more attention for your existing products and services. However, there are some important things to keep in mind when newsjacking, as it can easily backfire if not done correctly.

O for Organic Search

Organic search refers to the search results generated organically in the search engine. These results are generated organically without using influencer marketing or paid advertising.

P for Paid Search

Paid search refers to placing ads on various online platforms in order to drive traffic to one’s website. It can be an incredibly effective marketing tool, as it allows businesses to specifically target customers who are already interested in what they have to offer. Paid search campaigns must be carefully planned and well-executed in order to be successful, and they require constant monitoring and tweaking in order to remain effective.

Q for Query

A query refers to what a user writes or searches for in the search engine. A query can never be predicted accurately but yes you can try to narrow down the query with some specific keywords.

R for Retargeting

Retargeting, also known as remarketing, is the process of targeting ads to people who have visited your website or mobile app before. When a user visits your site, a cookie is dropped on their computer or mobile device. That cookie allows you to later target that user with an ad on a different site within the Google Display Network or Facebook Exchange.

S for Site map

Creating a sitemap for your website is one of the most important things you can do to help improve your site’s search engine ranking and visibility. Not only does it allow you to keep track of all the pages on your website, but it also provides search engines with an overview of your site’s structure and helps them index your pages more accurately. In addition, a well-structured and easily navigable sitemap can help visitors find what they’re looking for quickly and easily.

T for TOFU

TOFU stands for the three pillars of trust: Transparency, Openness, and Fairness. TOFU is considered an important part of online reputation management and is often used as a way to describe best practices for building trust with customers. When websites and businesses adhere to the principles of TOFU, it can help them earn customer trust, which can result in increased sales and longer customer relationships.

U for UTM

UTM, also known as Urchin Tracking Module, is a unique piece of Google Analytics that allows website owners to track how users interact with their website. UTM parameters are inserted into the URL of a web page and when someone clicks on that link, the UTM data is sent to Google Analytics. This allows website owners to track traffic sources (such as social media, email marketing campaigns, or other websites), measure the impact of different marketing efforts, and see how much traffic their website is generating.

V for Viral Content

In the internet age, going viral is the holy grail of content. Whether you’re an individual, business, or brand, if you can create something that gets picked up by the masses and spreads like wildfire, your name is sure to be known.

W for Webinar

A webinar (web-based seminar) is a presentation, lecture, or workshop that is delivered over the Internet. The presenter can be seen and heard by the audience, who can ask questions through text chat or a telephone line. Webinars are a great way to share information with a large audience without having to leave the office.

X for X-Factor

x-factor is the thing that makes your brand/product unique. It’s something that separates you from your competitors.

Y for YouTube

Youtube is one of the most popular websites in the world. Launched in 2005, it now has over a billion users and thousands of hours of content uploaded every day. While it’s primarily used for entertainment purposes, youtube can also be a powerful tool for businesses. By creating engaging videos that address customer pain points or promote your product, you can reach a large audience and drive traffic to your website.

Z for ZIP

Zip code targeting enables you to target specific areas that are near your place of business. Ads are targeted based on the location of the user, provided by the device or app used by the user to access the internet.

The ABC of Digital Marketing for Professionals

A for Average Order Value

When it comes to eCommerce, there are a few things that are more important than average order value (AOV). In fact, it’s one of the most important metrics that any business can track. Why? Because AOV tells you how much money customers are spending on average when they make a purchase from your store. And, as you probably already know, the more money customers spend, the more profit your business makes.

B for Black Hat SEO

Black hat SEO (search engine optimization) tactics are frowned-upon methods used to artificially inflate the ranking of a website on search engines. Often, black hat SEO involves techniques that violate the guidelines established by major search engines such as Google, Yahoo, and Bing. These practices can include keyword stuffing, link building from low-quality websites, or creating duplicate content. Although black hat SEO can be effective in the short term, it typically leads to penalization from search engines, which can result in a significant drop.

C for Content Seeding

As digital marketing has evolved, content seeding has become an increasingly important part of successful online campaigns. Content seeding is the process of getting content in front of the right people in order to generate buzz and amplify its reach. Done well, it can help to increase traffic and engagement with a brand or product, generating leads and referrals in the process.

D for Drip Marketing

Drip marketing is a strategic email campaign that sends a set of automated emails to a targeted group of recipients over a period of time. The objective of drip marketing is to warm up potential customers, turning them into paying customers over time. Drip marketing can be an effective way to increase sales, as it allows you to nurture leads through the buying process until they are ready to buy. It also helps businesses save money by targeting people who are more likely to buy rather than sending blanket emails to everyone.

E for Evergreen Content

Evergreen content is a type of content that is always relevant, timely, and useful. Unlike news articles, which are typically time-sensitive, evergreen content remains valuable long after it is published. This can be due to its broad appeal, timelessness, or usefulness over time. Publishers often create evergreen content to attract and retain readership over the long term.

F for Freemium

Freemium is a strategy by which a company offers basic or limited features to users free of cost and then charges them for premium or advance features.

G for Growth Hacking

Growth hacking is a process of rapid experimentation across marketing channels and product development to identify scalable, repeatable growth tactics. It’s the application of lean startup principles to the challenge of building a company rapidly. Growth hackers focus on low-cost and fast experiments that can be measured for their impact on key metrics.

H for Hummingbird

Hummingbird refers to the name given to an algorithm implemented by Google for its search engine in the year 2013. Hummingbird algorithm ranks a website that has a lot of really good, deep content, higher in the search results.

I for Informational Keyword

Information keywords are used when a user is trying to find information about a product, service, guide, or anything.

J for JPGE

JPGE is mentioned, well even google don’t know about it, we believe it has to do with compressed image format jpeg however advance user might go WebP instead jpeg , this part will be updated once Semrush confirms its

K for Keyword Stuffing

Keyword stuffing is the process of adding a high density of keywords to a web page or other document in an attempt to manipulate the search engine results page (SERP) for that document. Many search engines, including Google, Bing, and Yahoo!, use algorithms to detect keyword stuffing and will devalue the page’s rank in their results if they believe the site is using this technique.

L for Link Juice

Link juice is the SEO term for the value that links pass from one website to another. The more link juice a website has, the higher it ranks in search engine results pages (SERPs). Link juice can be increased by building links from high-quality websites, which helps to improve a website’s authority and trustworthiness.

M for Meta Tags

Meta tags are HTML elements that offer webmasters and site owners the ability to provide information about their website and its contents. While meta tags aren’t used as extensively as they once were, they can still be helpful in optimizing your site for search engines and providing users with a more informative browsing experience. In this article, we’ll discuss the types of meta tags that are available, how to use them, and some best practices for implementation.

N for Neuromarketing

Neuromarketing is one of the most exciting and quickly growing fields in marketing. It uses cutting-edge neuroscience research to better understand how people process, perceive, and react to marketing stimuli. This information can then be used to create more effective marketing campaigns that appeal to customers on a deeper level. Some large companies like Coca-Cola, Pepsi, Ford Motor Company, Samsung, LG Electronics, and many others have already started using neuromarketing research in their marketing efforts with great success.

O for ORM

ORM is also known as online reputation management. It is used to monitor how your business is viewed online. It indicates what a user will will discover about your brand or your product/services when they search for you on google.

P for PLA

When done correctly, product listing ads (PLAs) can be a powerful tool for eCommerce businesses. They allow merchants to create a custom ad that features product images, pricing, and a link to the product page on their website. This format is advantageous over traditional text-based search ads because it takes up more space on the results page, giving customers a better look at what you’re selling. Additionally, they can include additional information like customer ratings and reviews.

Q for QR

QR Codes help digital marketers in collecting customer opinions and attributes to provide location-based product offerings.

R for Robots.txt

Robots.txt files are an important part of SEO, as they allow webmasters to control how search engine crawlers interact with their websites. In particular, they can be used to exclude certain pages or directories from the crawl process, improving website speed and indexation. While robots.txt files are not required for good SEO, they can be a helpful tool in optimizing website performance and crawlability.

S for SoV

SOV stands for share of voice. It is the measure of the market percentage owned by your brand as compared to your competitor. It is the parameter to gauge your brand visibility and success against your competitor.

T for Trust Signals

Trust signals are elements that are often displayed on websites to make customers feel more secure in their decision to make a purchase decision for your products or services.

U for User Intent

User intent refers to the goal or intention that an internet user has when they enter a search term into a search engine. User intent has now become an important factor in content and SEO.

V for Visual Search

Visual search uses images instead of text as the query in the google search. Visual search identifies the object in the image and shows results accordingly.

W for Webmaster Tools

Webmaster tools are a great way to get detailed information about how your website is performing on the web. They can help you identify issues that might be hurting your website’s ranking or driving people away, and they also tell you how many people have visited your site and where they came from. By using webmaster tools, you can make sure your website is getting the traffic it deserves and fix any issues that might be causing problems.

X for XML Sitemap

An XML sitemap is an important part of any website’s SEO strategy. It allows search engines to crawl and index your website more easily, helping you to rank higher in search engine results pages. In addition, it can also help you to identify and correct any errors on your website that may be preventing it from ranking as high as it could.Creating an XML sitemap is a pretty straightforward process, and there are plenty of online tools that can help you to do it.

Y for Yield

In digital marketing, yield refers to the amount you got or the revenue generated from a campaign.

Z for Zero Cost Strategy

Zero cost marketing refers to the marketing strategies that don’t require much cost and are suitable for startups and small businesses without a high marketing budget.